Rhone

Commercial Brand Campaign | Photography, Motion & Creative Production

What does a brand look like before the world knows who it is?

During Rhone's early years, I worked alongside the team to help shape the brand's visual identity through photography and motion. Across multiple productions in Italy, Iceland, New York, Colorado, and Miami, we created campaigns that established Rhone's voice, blending performance, travel, and modern menswear into a style that felt authentic, cinematic, and grounded in real experiences.

From documenting the launch of the now-iconic Commuter collection to introducing the brand's first outdoor line, each production was designed to tell a broader story than the product itself. Rather than relying on traditional commercial imagery, we focused on movement, place, and the people who embodied the brand's evolving identity.

As the partnership grew, I produced photography and motion campaigns across a wide range of environments, from alpine landscapes to city streets. One of the largest productions centered around NBA star Jimmy Butler in Miami, helping expand the brand's reach while maintaining the visual language established during its formative years.

The work spanned product launches, editorial storytelling, and integrated marketing campaigns, contributing to the growth of a young company as it evolved into one of the leading names in performance apparel.